Jivana Style was born out of a need to fill the gap in the Asian and Multi-cultural greeting card market. For years we realised there was a gaping hole in the UK's high street offer and there were no modern Asian, Indian or Multi-cultural birthday and wedding cards readily available to buy.
We have known for years that we need to distance ourselves from the traditional imported Diwali and Eid cards and improve on design and quality; British Asian culture requires inspired designs from the East with quality and contemporary designs from the West. So that's just what we did!
In the Beginning...
In 2005 we began work on bringing our dream of providing the UK with an up-market, sophisticated gift range targeted at British Asians into a reality.
We realised that non-one was looking to cater for the British Asian or "Desi" audience, and it baffled us as to why! For years all things Indian were very fashionable in the west, the UK's favourite dish is curry, Bhangra, Asian and Punjabi music has filtered into the mainstream music industry, Indian comedians have made a big noise on our television sets with the likes of "Goodness Gracious Me", The Kumar's at No.42 and programmes from BBC Asian network and more recently Bollywood.
Enough said.....what about greeting cards and gifts?
Fresh & Funky Asian Cards
Samantha Alfred took on the massive challenge of creating a unique range of cards and gifts that represented the British Asian culture and the wide multi-cutlural audience of the West. The idea was to provide a one stop shop for all greeting card needs for this community. Samantha set about designing all of Jivana Style's greeting cards, Indian style Wedding invitations and Desi gifts for South Asians, Indians and all multi-ethnic audiences. As a "young" artist, Sam is extremely design conscious and has her ear to the ground, developing products as a direct response to the latest British Asian and multi-cultural street trends.
It was imperative that all cards were printed in the UK to ensure the highest level of quality and finishing - and so all products found on this website have been designed, printed and finished in the UK.
Henna Inspired Designs
With inspiration from her mehndi background, Sam created one of the UK's first handmade range of henna cards - these gorgeous cards are available to buy online or in selected Clinton Card stores nationwide.
All our henna or mehndi cards are orginal designs created especially for Jivana Style; they are all printed and hand finished here in the UK assuring you of the best in design and quality.
We are proud to say Jivana Style is the first to offer to the UK a wide range of cards and gifts created for the Birtish Asian audience.
We would like to thank all our customers for their support via email and telephone - this undoubtedly has spurred the growth of our groovy Masala Girls, Desi Boyzs, Chutney Kidz and Sizzlin' Sista ranges - so please keep sending us your comments and feedback!
Please feel free to contact us if you would like to know more about the cards and gifts on this website or to place an order.
freephone: 0800 2118 235
office: 0208 574 3085
mobile: 07859 052 236
Office hours are Monday to Friday 9am to 5.30pm - but we sometimes answer calls outside these hours too!
You may visit us by appointment at:
Unit 13, The Arches Business Centre, Merrick Road, Southall, Middlesex, UB2 4AU